Restaurant marketing ideas

Restaurant Marketing Ideas

 

1 - Restaurant marketing ideas - Make sure every customer leaves with your business card Why leave your business card where nobody sees them, when you can leave one at each table? But beware: you must then use tact. Do not have a card next to each plate; your customers come to eat at you to relax, not to network or attend a seminar. A card holder both pretty and discreet is a better approach. Add something to the card that will make your guest want to retain it, maybe add the recipe for the house cocktail, a small discount for a meal at a day of the week outside of your busy times. Add details for your restaurant location, website and social names and make it personal and the guest is more likely to keep it and re-visit you.

2 - Restaurant marketing ideas - Give a gift to keep A restaurant marketing plan needs to combine traditional and digital marketing elements. Do you give a mint or a sweet with the bill....so does everyone else! Give lasting pleasure from an object that the client will want to keep using it. For example, a recipe card of one of your signature dishes. If you have an interesting e-newsletter? Indulge in a printed version and provide that for your guests. This encourages them to sign up via your website to keep receiving the content and then you can nurture the relationship with them.

3 - Organize free activities Why not open the restaurant at a time when you don’t have guests and give a cooking lesson for fun! A restaurant that would offer a free course would be to certainly echo in blogs, event sites ... One can also think of tastings around a product: cheese tasting evening, different types of chocolates, coffees or wines. All are great ways to engage with a lot of clients and create a buzz about your restaurant. This is a fun and highly effective restaurant marketing strategy.

4 - Offer free meals to people of influence At a restaurant owner who told me to grieve that too few journalists specializing in gastronomy visit his establishment, I gave that answer simple and direct: "It's easy, you just have to invite them by offering them a meal for two!”And I give the same advice for attracting celebrities or other influential people. Free gets people in the door, get your restaurant written about and the publicity this brings is going to repay you many times over.

5 - Provide interesting content on your website If your site is a brochure online - menu, atmosphere, location, etc... - Why should your customers come back after they first visit (unless it is to make a reservation online or record your contact information)? You need to make an engaging site and update the content. You need to have added value: Recipes and tips, customer feedback, anecdotes about some of them (especially any personalities) quiz and games about food Get creative and use this 24/7 sales machine and put it to work for you.

6 - Do a newsletter Make a habit of asking your customers email address. If they ask you why, tell them frankly that it is to send them your newsletter, to which they may waive to subscribe after receiving the first issue. In your response, highlight at least one advantage for them to receive your newsletter, maybe state that each issue will give you a delicious recipe! As an example. Restaurant marketing can be fun. A consumer will agree to pay = 10 to 15% more than your competitors, if they are pleased with the experience and it will be thanks to your generosity! Put time into your restaurant marketing strategies now and reap the benefits.

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